Siemens looks to MGM for innovative and creative marketing communications services, targeting First Nations
SASKATOON, – October 17, 2007 – MGM Communications announced it has been named as one of the official Agencies of Record (AOR) for Siemens Canada Limited. MGM will be responsible for the strategic development and execution of Siemens’ communication efforts targeting First Nations and Aboriginal communities and stakeholders in Saskatchewan. As the AOR, MGM will offer creative services including public relations, media placement, sponsorship, graphic design and interactive.
The unique partnership is one that will closely unite the two companies who share similar goals and objectives in relation to First Nations communities. “Siemens has made a commitment to work within the aboriginal sectors in Canada,” said Frank Suraci of Siemens Canada. “Through our innovative solutions and technologies, we are determined to enhance the quality of life for all aboriginal citizens in the areas of healthcare, water, and connectivity. We can provide a broad portfolio of technologies to stimulate economic development and community growth. We look forward to working with MGM, and extending our communication process of informing aboriginal communities of all future activities.”
One of MGM’s missions is to create entrepreneurial, career and mentorship opportunities for Aboriginal men and women leading to improved communications among all Canadians. “It’s an incredibly exciting time for the First Nations people of Saskatchewan and Canada” said MGM President, Paul O’Byrne. “I am proud that our agency has partnered with Siemens Canada, who will play a major role in the future development of First Nations communities, businesses and economic development.”
Siemens is currently working on the development of numerous projects in partnership with First Nation bands across Canada. Communications, public awareness, education and marketing will play a pivotal role in the development and successful implementation of these projects. Communicating with First Nations communities and target audiences requires a special communications partner with unique expertise in this area. MGM Communications is only one of a handful of companies in Canada who possess these unique communication skills and personnel.
“For us it’s just a partnership that makes sense. We both understand and appreciate the value of investing in our First Nations communities and people. We are excited about the opportunity to work with an innovative world leader like Siemens Canada Limited,” said O’Byrne.
About MGM Communications
MGM Communications is a full-service advertising and marketing agency majority owned by the Battlefords Tribal Council, employing approximately 30 people in Saskatoon, Regina and Ottawa.
About Siemens in Canada
Siemens is one of the largest and most diversified companies in the world, providing innovations in areas such as automation and control, power, transportation, medical, information and communications, and lighting. In Canada, Siemens is headquartered in Mississauga, Ontario, with more than 7,500 employees located in 76 offices and seven major manufacturing facilities. Sales for fiscal 2006 were $2.3 billion.
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For more information contact:
Darcy McKenzie
MGM Communications
Saskatoon
phone 306.683.6233
cell 306.229.4216
mgmcommunications.com
DL Leslie
Siemens Canada Limited
Media Relations
phone 905.819.5926
fax 905.819.5793
siemens.ca
